Transforning our Entertainment industry, what’s up with the industry?

Minister of art and culture Paul Mashtile was in SAFM to shed light on his proposed plans and mechanism to put an end to what have remain incurable demise to the country’s entertainment industry.

Among his plans were to legislate against piracy, tuck shops and to further providing fund  for the industry, taking tole from the performance of related western industries performance.

According to some callers, players in the industry are sick and tired of government paid lips failing intervention plans that never stop coming with workshops and talks. another contributor liken it too another election rally plan.

According to one of the panelists in the show at SAFM, for four years, i e. since 2007; statistic on the performance of the country’s movie and entertainment products’ in the market have not been receive. This means that nothing is known and recorded on the industries performance and what changes have met it. Nothing is known about what direction the industry should be taken.

It is also part of their plans to attract investors into the industry with plans to remain tied to governments yearly hand outs to remain afloat. R 20million have been provided this year for that sector in the from government budget.

Over a million has been set aside to fund local movie production, and what next? A planed workshop to present the ministers transformation plans to the public, not a talk or discussion workshop where ideas are welcomed, as the minister put it we are going on with this plans, they are made and nothing is subject to change.

Any player in industry whose activity does not fall withing structures of the new plans is at the risk of being scraped and faces being swallowed by the new laws.

Are we sensing powers of the recording and big marketing industries coming to reclaim the market, Or could it be a kind of misplaced interest?

How much consultation and research did the conscripters of the new restructuring plans made before coming up with this plans that appears to be so mastery as and not be tempered with at any point or level? The minister of Art and culture being a well knowledgeable person in the industry sure do know the demands of the industry, and should be trusted on this one to know exactly what he is up against with the local market and internationally.

But lets pause to ponder why this industry which have the capacity to be self sustained should be structured to source funding yearly from the government? I seem to me here that in that area, the minister needs to make further extensive consultation as to ways dependance on government can be done away with.

If really they are learning from our sister countries’ experience, then they should have consulted with Ghana and Nigeria to find out how their industry made it to the stage they are now without government funding.


About kaineanthony

Director Christo production, Project. Project Developer at Future Minds development Program (FMDP) and CEO Ahaba Laboratory. CEO, project Developer, Manager and Content writer at AFSON Love challenging my self and being creative. Understand that whatever I do, create or aspire to, must be for the glory of God and to satisfy God's desire for creating humaniis. What makes me happy and will fulfill my joy is: to see humanity understand real reason why "Man" is created by God and to work toward fulfilling God's desire. Creator African Fashion Spot-On, Working for Humanity and RAMBASA. Currently residing in Johannesburg, South Africa. Close to my heart are two projects I developed for humanity and another for the advancement of African skills and talent, for its people and market.
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